{"id":587,"date":"2025-02-06T14:29:00","date_gmt":"2025-02-06T14:29:00","guid":{"rendered":"https:\/\/www.digitalrapids.de\/?page_id=587"},"modified":"2025-04-24T14:59:22","modified_gmt":"2025-04-24T14:59:22","slug":"leitung-product-marketing-go-to-market-strategie","status":"publish","type":"page","link":"https:\/\/www.digitalrapids.de\/en\/referenzen\/leitung-product-marketing-go-to-market-strategie\/","title":{"rendered":"Head of Product Marketing Go-To-Market Strategy"},"content":{"rendered":"
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transform<\/p>\n\n\n\n

Head of Product Marketing Go-To-Market Strategy<\/o-anim-typing><\/h1>\n<\/div>\n<\/div>\n\n\n\n
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<\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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transform<\/h2>\n\n\n\n

Leading Role Product Marketing<\/h3>\n\n\n\n

Management and operationalization of a go-to-market strategy for a cloud-based tax processing solution at a subsidiary of the top 5 auditing and tax consulting firms in Germany.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n
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90.000<\/o-anim-count><\/p>\n\n\n\n

Changes<\/p>\n<\/div>\n<\/div>\n\n\n\n

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11<\/o-anim-count><\/p>\n\n\n\n

Pre-Launch Processes<\/p>\n<\/div>\n<\/div>\n\n\n\n

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23<\/o-anim-count><\/p>\n\n\n\n

Produced Materials<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Situation<\/h2>\n\n\n\n
    \n
  • Top 5 auditing and tax consulting firms in Germany, > 10,000 employees worldwide<\/li>\n\n\n\n
  • Product marketing and go-to-market strategy for the launch of a cloud-based solution with automated and digitized processes at a subsidiary needed<\/li>\n\n\n\n
  • No established product marketing and processes in place<\/li>\n\n\n\n
  • The customer is faced with the challenge that users do not want to proactively switch to the new solution because they do not see the need to do so<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    <\/div><\/span>
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    <\/p>\n<\/div><\/div>\n\n\n\n

    \n

    Mandate<\/h2>\n\n\n\n
      \n
    • Interim Product Marketing Lead<\/li>\n\n\n\n
    • Review of existing and establishment of new digital processes<\/li>\n\n\n\n
    • Development of a go-to-market strategy and operational implementation<\/li>\n\n\n\n
    • Development of a positioning and customer-centered benefit communication (B2B & B2C)<\/li>\n\n\n\n
    • Conception and creation of (digital) marketing materials<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Achievements<\/h2>\n\n\n\n
        \n
      • Re-organization of cooperation between product, marketing and sales <\/li>\n\n\n\n
      • Structure and build-up of Product Marketing<\/li>\n\n\n\n
      • Change management for the new customer journey process<\/li>\n\n\n\n
      • Introduction of customer centricity communication<\/li>\n\n\n\n
      • Digitization of previously manual processes<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

        transform Leitung Product Marketing Go-To-Market Strategie transform Leitung Product Marketing Steuerung und Operationalisierung einer Go-To-Market Strategie f\u00fcr eine cloudbasierte Steuerverabeitungs-L\u00f6sung bei einer Tochtergesellschaft der Top-5 Wirtschaftspr\u00fcfungs- und Steuerberatungsgesellschaften in Deutschland. 90.000 Umstellungen 11 Pre-Launch Prozesse 23 Produced Materials Situation Mandat Erfolge<\/p>","protected":false},"author":1,"featured_media":588,"parent":281,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-project-reference","meta":{"inline_featured_image":false,"project_order":6,"footnotes":""},"class_list":["post-587","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nLeitung Product Marketing Go-To-Market Strategie - digital rapids<\/title>\n<meta name=\"description\" content=\"Strategie und Operationalisierung einer Go-To-Market Strategie f\u00fcr eine cloudbasierte Steuerverabeitungs-L\u00f6sung\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalrapids.de\/en\/referenzen\/leitung-product-marketing-go-to-market-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leitung Product Marketing Go-To-Market Strategie - 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