{"id":564,"date":"2025-02-06T13:38:53","date_gmt":"2025-02-06T13:38:53","guid":{"rendered":"https:\/\/www.digitalrapids.de\/?page_id=564"},"modified":"2025-04-24T14:53:20","modified_gmt":"2025-04-24T14:53:20","slug":"digitaler-level-up-stationaerer-handel-und-ecommerce","status":"publish","type":"page","link":"https:\/\/www.digitalrapids.de\/en\/referenzen\/digitaler-level-up-stationaerer-handel-und-ecommerce\/","title":{"rendered":"Digital Level-Up for Fashion Retailer and eCommerce"},"content":{"rendered":"
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Transform<\/p>\n\n\n\n

Digital Level-Up for Fashion Retailer and eCommerce<\/o-anim-typing><\/h1>\n<\/div>\n<\/div>\n\n\n\n
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<\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Transform<\/h2>\n\n\n\n

CIO & Director Operations<\/h3>\n\n\n\n

Connecting brick-and-mortar retail and eCommerce through an omnichannel strategy and re-platforming the eCommerce solution for a European fashion retailer.<\/p>\n\n\n\n

Operationalized via a dedicated Digital Transformation Office.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n
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6<\/o-anim-count><\/p>\n\n\n\n

months to new strategy<\/p>\n<\/div>\n<\/div>\n\n\n\n

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120<\/o-anim-count><\/p>\n\n\n\n

employees for target organization<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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8<\/o-anim-count><\/p>\n\n\n\n

months to first test shop<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Situation<\/h2>\n\n\n\n
    \n
  • European fashion retailer, 10,000+ employees<\/li>\n\n\n\n
  • High competition and efficiency pressure<\/li>\n\n\n\n
  • Excellent eCommerce system, but not brand-wide or internationally usable<\/li>\n\n\n\n
  • 9 million rotating products in the catalog<\/li>\n\n\n\n
  • Separate physical and online retail within the company and systems<\/li>\n\n\n\n
  • Cross-channel commerce emerging (Korea, Japan, China)<\/li>\n\n\n\n
  • New competitive advantage via omnichannel retail needed<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    <\/div><\/span>
    \n

    <\/p>\n<\/div><\/div>\n\n\n\n

    \n

    Mandate<\/h2>\n\n\n\n
      \n
    • CIO role in the Transformation Office along with interim CMO and COO<\/li>\n\n\n\n
    • Development of an omnichannel strategy with leadership<\/li>\n\n\n\n
    • Re-platforming by state-of-the-art service providers<\/li>\n\n\n\n
    • Transition of the new platform into a new functional and IT organization with a \u201cstartup character\u201d<\/li>\n\n\n\n
    • Selection and hiring of future leadership personnel<\/li>\n\n\n\n
    • Additional interim Director of Operations to stabilize processes and projects<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Achievements<\/h2>\n\n\n\n
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      • Omnichannel capability of core processes<\/li>\n\n\n\n
      • Scalable new system (items, brands, countries)<\/li>\n\n\n\n
      • Modern organization, newly organized collaboration between functional areas and IT<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

        Transform Digitaler Level-Up Station\u00e4rer Handel und eCommerce Transform CIO & Director Operations Verbindung von station\u00e4rem Handel und eCommerce durch eine Omnichannel Strategie und ein Re-Platforming der eCommerce-Losung bei einem europ\u00e4ischen Fashion Retailer. Operationalisierung \u00fcber die Mitarbeit im daf\u00fcr geschaffenen Digital Transformation Office. und der CTO und Director Product Rollen. 6 Monate bis zur neuen Strategie […]<\/p>\n","protected":false},"author":1,"featured_media":954,"parent":281,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-project-reference","meta":{"inline_featured_image":false,"project_order":2,"footnotes":""},"class_list":["post-564","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDigitaler Level-Up Station\u00e4rer Handel und eCommerce - digital rapids<\/title>\n<meta name=\"description\" content=\"Erfolgreiche Verbindung von station\u00e4rem Handel und eCommerce. 10.000+ Mitarbeiter, 9 Mio. Produkte. 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