TRANSFORM
Leading Role Product Marketing
Management and operationalization of a go-to-market strategy for a cloud-based tax processing solution at a subsidiary of the top 5 auditing and tax consulting firms in Germany.
250,000
Changes
11
Pre-Launch Processes
23
Produced Materials
Situation
- Top 5 auditing and tax consulting firms in Germany, > 10,000 employees worldwide
- Product marketing and go-to-market strategy for the launch of a cloud-based solution with automated and digitized processes at a subsidiary needed
- No established product marketing and processes in place
- The customer is faced with the challenge that users do not want to proactively switch to the new solution because they do not see the need to do so
Mandate
- Interim Product Marketing Lead
- Review of existing and establishment of new digital processes
- Development of a go-to-market strategy and operational implementation
- Development of a positioning and customer-centered benefit communication (B2B & B2C)
- Conception and creation of (digital) marketing materials
Achievements
- Re-organization of cooperation between product, marketing and sales
- Structure and build-up of Product Marketing
- Change management for the new customer journey process
- Introduction of customer centricity communication
- Digitization of previously manual processes
A SELECTION OF OUR PROJECTS
Immediate Assistance for Long-Term Solutions
We navigate critical business phases, transform organizations and IT landscapes, and establish long-term solutions for your business success.
Trust and discretion in our partnerships are paramount. Therefore, our clients remain unnamed here. Below are selected project references.
Interim Management at Leading Green Energy Provider
Bridge & Transform
Digital Level-Up for Fashion Retailer and eCommerce
Transform
Intro CDO Position Manufacturing Industry
Establish